Information about the ecological footprint (CO2 equivalents, nitrate, water) of products over their entire life cycle is becoming increasingly important. Retailers use this information, for instance, for marketing to highlight the environmental compatibility of certain products.

Politics mandates the reduction of CO2 emissions in agriculture and exceeding emission limits is increasingly critically evaluated. In addition, information on the ecological footprint is used as the basis for awarding grants and farmers are increasingly requested to provide this information. Farm/IT enables the calculation and optimisation of the ecological footprint of water, nitrate and CO2 for a crop, a crop rotation or the entire farm.